Lincoln International’s London office recently underwent a multiphase renovation. As part of this refresh, their team wanted art that would complement the updated interior while reinforcing key elements of their brand identity and the character of their location in London.
The project unfolded across three floors and three distinct phases. TurningArt worked closely with the Lincoln International team to develop a cohesive, location-specific art program that infused a vibrant sense of identity and place into the office.
From Helen Brechlin, the Art Advisor
“This collaboration was an exciting way to connect with the power of art to achieve larger organizational goals. The new collection at Lincoln International London is a vibrant mix of locally inspired imagery and expressive abstract pieces that subtly reference the Lincoln International logo, strengthening place and brand identity throughout the space.
Working with Harry was an absolute pleasure. He brought clarity, enthusiasm, and a shared sense of creativity to every decision. Our shared goal was to curate work that is fun and visually dynamic, yet elevated. The final collection feels uniquely connected to Lincoln International’s identity while inspiring curiosity and creativity in the workplace.
One of the highlights was developing a custom wall-mounted sculptural centerpiece for the stairwell. This installation is a signature feature across Lincoln International offices, making it important for the piece to feel connected to the brand. The artist also created a companion piece installed between levels to create a sense of continuity.
This project was especially exciting because it was one of TurningArt’s first international installations. Coordinating shipments to the UK and working with our London-based installation partners required extra thought and care. The execution was an exciting accomplishment and a testament to the wonderful team that contributed to every phase of this project."
From Harry Matharu, Managing Director, European CFO & CAO at Lincoln International:
“Our goal in selecting artwork for the London office was to create a space that feels both connected to the broader company culture and uniquely reflective of our location. The carefully selected consistency in the art between these spaces is a unique way to create a strong sense of brand identity while supporting workplace experience. We also appreciated the opportunity to tie specific works to the names of our conference rooms. This adds a layer of meaning that our team and visitors can recognize and enjoy.
Working with TurningArt helped ensure that the London office remained visually and thematically connected to our other offices, while allowing us to bring a new and distinct energy to the workplace. Helen and the TurningArt team clearly understood our goals and navigated the multiphase execution process. The final collection feels both playful and sophisticated, and we are thrilled with the fresh energy the art brings to the space!"
To see more of TurningArt's work on-site, head over to our installation gallery. To learn more about our programs, set up a free consultation with an Art Advisor here!