'Where Art Meets Fashion': Celebrating Local Artists at Tysons Corner Center

In a strategic partnership with Macerich and Tysons Corner Center, TurningArt curated and coordinated an ongoing series of vibrant art installations, initially launched during the summer of 2024. 

This collaborative initiative celebrates the diverse work of local artists, offering them a prominent platform to showcase their talents. By continually infusing the center with these artistic and cultural offerings, the partnership aims to enhance its appeal as a premier destination for both shopping and cultural experiences.

From Devon, Art Advisor and Creative Project Manager

 
"Collaborating with Macerich, and sculptors Matthew Leavell and David Boyajian, to coordinate these initial installations was a truly rewarding opportunity. The Plaza provided an exceptional setting for impactful artwork, alongside exciting logistical challenges that required strategic planning. As a bustling center welcoming millions of visitors annually, we aimed to ensure direct engagement with the artwork. 

The pieces eloquently portray a powerful narrative of diversity, inclusion, and local craftsmanship, perfectly aligning with the goals we set for The Collection with Macerich. The featured works resonates deeply with the human experience, reflecting on what it means to exist in our world." 

From Cecilia, Art Advisor

"This year, TurningArt partnered with Macerich to invigorate Tysons Corner Center’s art collection, THE COLLECTION: Where Art Meets Fashion. This strategic collaboration aims to establish the Center as the premier destination for shopping and culture in the region, transforming every visit into an immersive experience of innovation and creativity.

Matthew Leavell’s dynamic sculpture, Synergy, is a perfect addition to The Collection, celebrating diversity and offering a captivating moment of engagement for visitors. We eagerly anticipate seeing everyone interact with Synergy and the other works in The Collection throughout the Center!" 

From Lindsay, Senior Marketing Manager at Macerich

"Collaborating with TurningArt on the Tysons Corner Center project has been an inspiring journey. Our objective was to seamlessly blend art and fashion, creating an engaging and immersive experience for visitors.

Matthew Leavell’s sculpture, Synergy, is a standout piece, fostering interaction and contemplation. Through our curated collection from various artists, we aim to weave a narrative that resonates with our shoppers and local community. This installation marks the beginning of an exciting journey, with more works from local muralists and sculptors on the horizon. We look forward to our continued collaboration with Devon and Cecilia as we enhance Tysons Corner Center into a vibrant cultural hub."

 
To see more of TurningArt's work on-site, head over to our installation gallery. To learn more about our programs, set up a free consultation with an Art Advisor here!
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