In Studio: Amber Vittoria

Abstract artist Amber Vittoria creates vivid, expressive works that explore themes of emotion, identity, and resilience. Rooted in her deep connection to the world around her, Amber’s art transforms complex feelings into striking visual narratives.

Through bold colors, fluid forms, and intentional abstraction, she invites viewers to pause, reflect, and find personal meaning in her work. Her pieces serve as a powerful reminder that, no matter the challenge, we are never alone in our emotions—art can be a bridge to shared understanding and connection.

Tell us about your work.

My work is rooted in abstraction, exploring emotions and experiences that are often hard to express in words. I often focus on themes central to my personal journey such as growth, hope, connection, and resilience.

I want my art to evoke a sense of shared humanity, to remind people they’re not alone in their feelings, and to create space for introspection. Whether it’s a painting or one of the abstract characters I create, like Vibes, Moods, and Feels, I design each piece to invite viewers to project their own stories onto it.

Can you describe your process?

My process is intuitive and layered. I often begin with broad, gestural strokes allowing myself to release any emotions I’m carrying. When designing a character or concept, I let their “personalities” emerge organically–uncovering who they are instead of creating them outright.

When you are looking for inspiration, what resources do you turn to?

Inspiration often stems from the emotional landscapes I’ve navigated—infertility, healing, hope, and the pursuit of joy amid challenges. Nature is also a profound influence; the northern lights inspired one of my recent paintings, and I frequently draw from the colors, shapes, and textures I see outdoors.

What advice do you have for staying productive and focused as an artist?

I think the key is to honor your natural rhythms rather than forcing them. Some days, I’m bursting with energy and can dive right into creating. Other days, I need to step back and recharge.

I’ve also learned to set boundaries— with my time and with how much of myself I pour into a single piece. Strategies including designating a workspace, maintaining a flexible routine, and working on multiple projects at once help me stay in a flow without feeling stuck.

What is your advice for combating creative blocks?

When I hit a block, I give myself permission to step away. Pushing through doesn’t always work. Instead, I try working on something other than art such as writing, watching TV, or designing something functional, like my scrunchies. Sometimes revisiting why I started a piece helps me reconnect with its purpose. And if I’m really stuck, I challenge myself to create something small and imperfect, just for fun, to shake off the pressure.

As an artist, how do you measure your success?

Success for me is about connection— the most rewarding moments are when someone tells me that my work made them feel seen, hopeful, or inspired. One experience that stands out is creating “The Gravity of Hope” after a deeply personal experience with infertility. Sharing that piece and hearing how it resonated with others was incredibly validating. Collaborations, like designing scarves with Biquette or working with H&M, also feel like milestones because they push my art into new realms.

What advice do you have for artists beginning to build their careers?

Start with authenticity—create what truly excites and moves you, even if it feels niche.

Building relationships has also been key for me. Whether collaborating with other artists, pitching ideas to brands, or just sharing my process on social media, those connections often lead to opportunities. I’ve also learned to document everything—process shots, behind-the-scenes moments—because people love to see the journey, not just the finished product.

Do you consider yourself, and all artists, to be entrepreneurs?

Absolutely. As artists, we’re not just creators–we’re also storytellers, marketers, and businesspeople. Whether selling a painting, licensing a design, or creating something tangible like my Vibes plushies or scrunchies, it involves constantly building a brand and navigating an ever-changing market. Making art sustainable requires a strong entrepreneurial mindset. 

What does having your artwork in public spaces mean to you?

It’s incredibly meaningful. When my work exists in public spaces, it’s no longer just mine—it becomes part of someone else’s experience. I love the idea that a painting or a design can spark a new thought or brighten someone’s day as they pass by. It’s a reminder that art has the power to transform spaces and bring people together.

Was there ever a moment of clarity about being an artist?

I’ve always felt drawn to creativity, but my “aha” moment came when I realized that I could translate my struggles and joys into art—and that in doing so, I could resonate with others.

It was less about deciding to be an artist and more about realizing I already was one.

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