TurningArt's Guide to Corporate Artwork Services

Introduction to Corporate Artwork

The Role of Artwork in the Corporate World

Artwork in the corporate world serves as more than just decor. Artwork actively contributes to an enhanced work environment, encourages creativity, supports productivity, and helps to shape a cohesive and recognizable corporate identity. 

Integrating art thoughtfully into corporate spaces can have meaningful benefits that extend beyond aesthetics, impacting organizational culture and performance.

Benefits of Corporate Art

Enhancing the Environment

Artwork in the office fosters connections, creativity, and socialization. A 2021 study by the Harvard Graduate School of Education found that exposure to art stimulates innovative thinking, which is beneficial in a workplace focused on problem-solving and brainstorming. Additionally, art can act as a conversation starter, facilitating social connections among team members.

Art in the office also promotes learning and personal growth among employees. According to the National Endowment for the Arts, groups engaging in art workshops score significantly higher on recall, problem-solving, and discussion-based tasks, indicating that art helps create a more informed and self-satisfied workforce. Integrating art into the office encourages creativity, curiosity, and cultural appreciation, leading to more productive and fulfilling employee experiences.

Impacts on Employee Productivity

Art enhances workplace productivity by creating an engaging environment that reduces stress, fosters creativity, and promotes a sense of community among employees. According to a study by Capital One, 90% of employees perform better in well-designed workplaces, highlighting the positive impact of art on overall workplace satisfaction and efficiency.

Example of Corporate Artwork in the Office

How to Initiate a Rotating Corporate Art Collection

Considerations Before Starting

• Budget: Determine how much you are willing to invest in your art collection. This includes not just the cost of acquiring the artwork, but also expenses related to installation, maintenance, and potential rotation of pieces.
• Aesthetic Preferences: Identify the style and type of artwork that aligns with your company’s culture and brand. Consider whether you prefer contemporary pieces, abstract art, photography, or mixed media.
• Space Assessment: Evaluate the spaces where the art will be displayed. This includes understanding the layout, lighting, and foot traffic to determine the best placement for each piece.
• Purchase vs. Rotation: Decide whether to purchase artworks outright or opt for a rotating collection. Purchasing can be a good long-term investment, while rotating collections keep the environment fresh and engaging.
• Murals and Large Installations: Consider if large-scale artworks such as murals could enhance your space. These can make a significant impact and become focal points within your corporate environment.

Process to Evaluate Your Company's Style

To ensure the artwork aligns with your company’s style, involve employees in the selection process through the following steps:

• Polls and Surveys: Conduct polls to gather employee preferences on artistic styles, themes, and preferred artists. This inclusive approach ensures the artwork resonates with the majority.
• Online Voting Tool: Utilize an online platform where employees can view various art options and vote for their favorites. This feature fosters inclusivity and enhances employee engagement in the decision-making process.
• Brand Integration: Incorporate brand colors, themes, and imagery into the potential artwork styles being considered. This ensures that the selected pieces reflect and reinforce your company's brand identity.

Selecting a Corporate Art Partner

How to Evaluate Partners

When considering art partners for your company, it's crucial to assess their expertise, services, and alignment with your company’s vision. Here’s a comprehensive approach to evaluating potential art partners:

• Expertise and Specialties: It’s best to begin the process by reviewing the firm's expertise in curating and sourcing artwork. Look for partners with a proven track record in selecting pieces that resonate with various artistic preferences and corporate environments. Ask for case studies or examples of past projects to gauge their ability to deliver quality and relevant artwork.
• Range of Services: Evaluate the breadth of services offered by the art partner. Ideally, they should provide comprehensive solutions that cover everything from initial consultation and artwork selection to installation and rotation. This ensures a seamless process and ongoing management of your art collection.
• Alignment with Company Vision: Assess how well the art partner aligns with your company’s values, culture, and visual identity. They should understand your brand narrative and incorporate it into their art curation process. Look for partners who can integrate your brand colors, themes, and imagery into the artwork seamlessly.
• Case Studies and Client References: Request case studies or references from previous clients to gain insights into the partner’s capabilities and customer satisfaction levels. This will provide a clearer picture of their performance in meeting client expectations and delivering on promises.

Getting Started with a Corporate Art Partner

• Personal Consultation: Clients can connect with an in-house Art Advisor to explore service offerings, discuss project needs, and align on artwork goals.
• Custom Proposal: The Art Advisor prepares a complimentary proposal and tailored quote for the client's space, outlining programming options and recommended artwork configurations and treatments.
• Program Design & Selection: Clients determine the most suitable program for their space and budget, whether purchasing, commissioning, or leasing and rotating artwork. The advisor presents concept-driven options to realize the client's vision.
• Artwork Curation & Voting Feedback: Leveraging an extensive catalog, the Art Advisor curates a bespoke collection. Online gallery tools and custom voting software allow seamless involvement of the client's team or leadership in final art selections.
• Installation & Rotation: Professional Art Handlers oversee everything from delivery to installation onsite. Rotating programs ensure the collection remains dynamic and aligned with the client's evolving needs year after year.
  

Examples of Companies Leveraging Corporate Art Programs

Transwestern:

TurningArt collaborated with Transwestern to curate key spaces in Fountainhead Tower. The artwork selected not only captures the essence of the locale but also enhances the building’s contemporary style, fostering an immersive environment that engages tenants and cultivates a vibrant community.

Barnes & Thornburg:

Upon relocating to The District Center in Washington DC, Barnes & Thornburg, a prominent law firm, sought a carefully curated art collection. The artwork was chosen to complement the building's modern architectural design, providing visual interest while maintaining a sophisticated atmosphere.

Lincoln International: 

Following an extensive renovation of their Los Angeles office space, Lincoln International partnered with TurningArt to curate a dynamic art collection. Reflecting the firm’s dedication to client success and embodying the energetic spirit of Los Angeles, the artwork adds vibrancy and contemporary flair to their workspace.

These examples illustrate how strategic art curation can enrich corporate environments, aligning with architectural aesthetics and enhancing overall workplace ambiance.

How TurningArt Can Help

At TurningArt, our team of experienced Art Advisors and project managers work closely with private and corporate clients to help them discover, acquire, and display artwork that aligns with their unique needs and vision.

Our knowledgeable Art Advisors curate stunning and meaningful collections to boost morale and creativity. We strive to elevate your experience through a comprehensive understanding of your key aesthetic considerations.

TurningArt provides different spaces with a vast collection of contemporary artwork that can either be purchased or rented on a rotating basis, consistently engaging present and potential visitors, clients, and tenants. We are proud to offer a dynamic service that cultivates connection. 

If you have any questions about Art Advisory services, the art market, or the role of Art Advisors, feel free to reach out to our team for personalized assistance.

Frequently Asked Questions

What is corporate artwork?

Corporate artwork refers to art pieces selected and displayed within a corporate environment to enhance the aesthetic appeal, promote creativity, and reflect the company’s identity.

Is there a specific corporate artwork style?

While there is no specific style, many corporations prefer abstract art for its versatility and ability to provoke thought without being overly prescriptive. 

The 'Corporate Memphis' style is also a popular trend characterized by flat, geometric illustrations.

Why is the majority of corporate art abstract art?

Abstract art is often chosen because it can evoke different interpretations, stimulate creative thinking, and fit a variety of corporate settings without clashing with existing decor.

Do corporations usually buy or lease art?

Corporations often lease art to keep their spaces dynamic and engaging. Leasing also allows for rotating collections, which can keep the environment fresh and interesting.

However, purchasing is also common if a corporation finds that a specific piece fits in well with their aesthetics.

Does it make sense for a business to buy artwork, rent it, or have a partner manage it?

The decision depends on the company’s needs and budget. Renting or having a partner manage the artwork can provide flexibility and professional oversight, ensuring the collection remains relevant and well-maintained. Buying artwork can be a good investment for long-term value and personalization.

Connect with an Art Advisor to schedule a complimentary consultation or request a customized quote.