Commercial Real Estate

Creating an Engaging Real Estate Experience

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The Project

Featuring high ceilings, large windows, and open floor plans, 179 Bear Hill Road is a former industrial warehouse that has been renovated into a modern, flexible workplace for 21st Century office, lab, and R&D users.

TurningArt worked to create a bright and engaging rotational artwork program featuring predominantly local artists from the greater Boston area.

From Renee, the Art Advisor

“Brian, Managing Partner of btcRE and owner of 179 BHR, is unlike any building owner I’ve worked with. When I went onsite to help oversee the rotation of the artwork, I met him sitting with his tenants chatting over a bowl of ice cream. I know Brian is very busy with his other building projects but he still takes the time to engage with individuals within the building he worked hard to renovate. The use of TurningArt’s Team Vote tool is a perfect example of one way Brian ensures that his tenants remain happy and cared for. It is always a pleasure to work with someone who understands that artwork is so much more than a decoration - it has the power to promote well-being and happiness for all!”

From Brian, Co-Founder and Managing Partner at btcRE
 
“Our main priority with artwork selection is to enhance user experience. If the people in btcRE’s buildings are happy, then we’re happy. Over the years, I’ve found that artwork, in particular, helps fulfill this goal. 

With Renee’s expert guidance and advice, we chose bright and colorful artwork for the common areas and shared amenities throughout 179 BHR, in order to add vibrancy to the spaces that are often neglected in office buildings. This year, we used TurningArt’s team vote tool to give tenants a say in the artwork selection process. I was so pleased that we received such great participation in the voting process from our tenants. Seeing everyone’s engagement with the platform - and the extremely positive feedback from tenants - truly reinforces the importance of art in the workplace.”

To see more of TurningArt's work on-site, head over to our installation gallery. To learn more about our programs, set up a free consultation with an Art Advisor here!
 
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